Post-Pandemic Music Ecosystems: How They Can Be Better In 2021: Part 4

Shain Shapiro, PhD
5 min readJan 14, 2021

This is Part 4 of a series of articles about the future of music ecosystems in a post-pandemic world. The objective is to demonstrate that no matter where you live, 2021 can be a great year. Here’s Part 1, Part 2 and Part 3 and Part 5.

2021 is the International Year for the Creative Economy in Sustainable Development. A number of events are being lined up around the world to better position the creative economy in how governments invest. This is yet another opportunity to position music ecosystem development as an integral investment in recovery.

Q3 and Q4 are looking bright. Dr. Anthony Fauci said that he’s confident that if “everything goes right”, live music and events can return to some sort of normalcy by the autumn. Some countries, like Germany, have created state-backed insurance schemes to support this, similar to ones that have existed for years in film & TV production. Denmark has created a ‘restart team’. Bright days are ahead.

Kenyan musician Tetu Shani / © Image courtesy of Tetu Shani, taken from https://unctad.org/news/digital-platforms-give-lifeline-kenyas-creatives-amid-covid-19

But, have we learned anything? Is music more recognised, protected, supported and importantly, invested in now compared to a year ago? In some ways, the answer is yes. Music rights are one of the best ‘alternative investments’ in 2021, according to Bloomberg. If you read music industry press, investment funds Hipgnosis, Round Hill, Primary

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Shain Shapiro, PhD
Shain Shapiro, PhD

Written by Shain Shapiro, PhD

Shain Shapiro, PhD is the Founder and Group CEO of Sound Diplomacy. He is also the executive director of the Center for Music Ecosystems, launching in 2021.

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